Tag Archives: Digital Media Convergence

DMC Final Project: Decision Time Trailer

Coming into this class, I already knew how to use a lot of the basic of the tools we used. The most useful part of this class was helping me hone in on some of the things I hadn’t had time to master in my previous experiences. Working in a group setting was probably the most helpful thing. Having to coordinate meetings, times to shoot, and editing was one aspect of working in a group but also aesthetic and editing opinions were interesting to work through. This will be essential to projects I work on in the future because most video and film projects are done in large groups and the communication between members is essential to its success.

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Project #8: Silent Movie

The most difficult part about this project was keeping track of all the shots that we had taken and needed to be taken. We kept a list of the shots that needed to get done, but with the amount of shots needed for this project, it was difficult to remember everything that was needed. We were, however, able to collect most of the shots we had intended to get which made the editing process relatively easy. When we did get into the editing room, we at first realized that we had a lot more footage than we were going to be able to use. To combat this problem, we had to cut a couple of scenes as well as tighten up the ones that we did need to keep. I feel like, in the end, this did damage the quality of our project because it made the ending a little ambiguous, but I was still happy with the overall outcome.

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DMC #7: Interview

Doing the actual interview was actually quite enjoyable. It was cool to work with the interviewee and interact with there thoughts and almost letting the project develop as we went through the interview. The energy from the subject was really helpful in maintaining a positive attitude and spirit throughout the project. It was also very cool to go back over the footage and the interview during the editing and realizing really how much of the B-roll footage actually matched up with the things that the interviewee was saying. Having both parts of footage match up in post production was a really good and fulfilling feeling. The biggest thing that I learned was that you can never ask too many questions. Any footage that you may get from the subject could turnout to be good footage and so you really don’t want to miss a thing.

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DMC Project #6: Final Cut Photostory


I had previously worked with Final Cut before this project, so I tried to focus on my story and make it work as hard as it could. The first element of this was developing a story, protagonist and antagonist. I wrote a somewhat loose sci-fi story that I thought could look cool and be reasonably achieved.

My protagonist is definately more developed than my antagonist. I spent nearly the first half of the video focusing on why the protagonist was in the situation he was in. At the same time, I was establishing who the main character was and allowing the viewer to relate with him. My vision for the antagonist was a lot more grand when I first invisioned it. Due to time, however, I was not able to make the “monster/alien” as complex as I had hoped, but I do think that it does give off a spooky feel (along with the music) that I was hoping for.

I was very pleased with the visual outcome of my project and I hope to improve on my storytelling as I continue to make more videos.

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DMC Project #5: Online Portfolio

I really enjoyed this project. I struggled at first with the alignment of the site but after working with the software, I was able to figure out how to make the site align properly so it looked like a cohesive site instead of a bunch of building blocks. The navigation of my site is pretty simple: from the homepage there are two sections, photos and videos. From there, you can pick any of the options from the side menu to find more photos/videos. I labeled the side bar items “1,2,3..” for two reasons – so the user would be surprised when the open the page and so I could easily adapt my site when I want to update it.

In the future, I plan to update my site when I finish a new project or I feel like something else that I have made deserves to be on my site. I did not finish filling up the side bar on either the video or photo page, so I will be able to add to either of those without deleting any of the content that is currently on it. I feel like my site is a good place where I can represent both myself and my work and I hope to update and enhance my site as my work and my person improve.

My portfolio can be reached at: http://www.student.elon.edu/ahadden2

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DMC Project #4: Original Advertisement

I had originally made this bottle for a project in my Digital Art class that I took in the fall (along with 9 other varieties of soda) and had been meaning to take pictures of them since that class ended. This project presented a nice opportunity for me to fulfill that wish because I was able to not only take pictures of the product that I made, but was able to do it in a creative way. The name of the product is “Hipop” and is a play on words of “Hip-Pop”, “pop” music, and “pop” the mid-western word for soda.

For the picture, I only used on light that was positioned on the right side of the frame and was focused on the bottle but inevitably hit the background as well. This created a nice gradient on the background which allowed for the bottle to pop off of the page and grab the consumer’s attention. When designing the actual ad, I stuck to a simple color scheme that complemented the colors that are on the bottle. I used the original logo that I had on the bottle so that the ad was completely consistent with the product. I then put a new slogan “Old Skool Flava. Hard Cola.” at the top of the page which, again, is a play on words of the whole soda/hiphop idea. I then put a drop shadow behind the slogan to make that grab the consumers attention. The one thing I could have done better was make the ad a little more interesting I think. I do like how the bottle is on top of a vinyl record, but I think I could have had a little more creative idea, despite how effective of ad I think I created.

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DMC Project #3: Product Beauty Shot

To me this project was interesting because we got to imitate all of the different advertisements that we have seen throughout the years while still bring our own creative taste to the shoot. While looking around the room for a product to shoot, I noticed some flowers on my partners desk that seemed to asthetically watch a bottle of Tide in terms of color. When we noticed that the Tide was supposed to have a flower scent we knew it was a good choice of product. We then made of bowl filled with baking soda to complement the other feature advertised on the bottle itself.
When we started the shoot, we decided to use two lights. The first light we used for this shot was a key light that was diffused by an umbrella and was focused on the front of the Tide bottle. The second light was a backlight that came from above the bottle and really made it and it’s accompaning objects stick out from the background. Overall, I really like this shot because of the way the product really stands out from the background and makes you focus in on it, but the shadows on the background are still visually interesting (and relevent to the product because it is a towel).

I chose this shot of the Tide bottle because of the way the “Tide” logo really contrasts its surroundings and “pops” out of the picture. The middle of the picture and therefore the logo, is the only thing that is in focus in the entire picture. The surrounding objects, however, are still visible and distinguishable, but seemingly less important. This photo would let the consumer know what the product was while associating it with positive connotations of cleanliness and efficiency.

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DMC Project #2: Lighting

The thing I like about this photo is the contrast between the soft and hard lighting that is on her head. The soft key light on the left side of her face really accentuates her facial features – especially her eyes – while the hard lighting on her hair makes her hair an equally as important as her face. I also like how the model stands out so much from the background. The dark lighting and clothes contrast with very light background. Overall, I think it is a very dynamic picture because of the multiple forms of contrast that are in it.

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Street Photography

Taking street photographs posed many challenges, but also resulted in many rewards. Some of the challenges that I personally faced included lighting, setting, and focus. At times will walking around campus (where I took all of my photographs) it was difficult to get the lighting just right while I was trying to take pictures of people in a natural setting. I had to be quick to adjust the aperture, shutter speed, and ISO settings while making sure I was able to capture the action that was around me at an interesting time. The setting (and colors) around campus, I found were very monotone, especially in the Belk/Moseley area where a lot of the surroundings and walkways are made of brick. This actually worked well with one of the photographs that I choose to be in my top 3 because the way the shadows were at the time I took the picture made a bunch of different shades along the breezeway adjacent to Belk Library. The one main subject (although in the shadows and to the left side of the frame) really stood out amongst all the brick. Another problem I encountered while taking pictures in a street setting was getting the focus just right quickly. Sometimes, I found that I got a lot of the things right in the picture (such as lighting, framing, eye-lines, line, etc.) but the focus was just a bit off and therefore the picture was unusable. The things that I believe that I did accomplish well were capturing points in time with good emotion in the subjects as well as good line in most of my pictures. In the one picture I chose of the man working, I made sure the man was in a position that was both in line with the trees behind him as well as in a diagonal position to the ladder leaning against the machine. Overall, I think that this assignment has made me more aware of the settings on the camera that have to be changed quickly in order to take an interesting and aesthetically pleasing photograph.

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Exploring Visual Aesthetics

The first thing that caught my eye about this picture was the colors. Both the vibrancy and disparity in the colors grabbed my attention and made me want to explore the picture further. The colors of the quilt are very unique and very different from each other, but still complement each other well. Another thing created by the quilt (in combination with the little girl) is dynamic tension. With the girls focus on the floating feathers (and in the opposite direction of the way in which the quilt is “flowing”) pulls the attention both to where the girl is looking and to where the quilt is sitting. Furthermore, the quilt seems to be endless because we do not see the end of it as it continues out of the frame, creating an overwhelming feeling of the quilt. While the girl is seemingly the subject of the photograph, it is really the quilt that provides the visually appealing aspects.

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